Your website and ShowRave work together, not as alternatives
A common assumption among event organisers with an existing website is that using a ticketing platform means sending buyers away from their own site to complete the purchase elsewhere. This feels like a loss of brand control and a potential conversion break in the buyer journey. In practice, the concern is smaller than it appears, and for most organisers the combination of an existing website and ShowRave delivers better results than either alone.
The two ways the connection works: a direct link from your website to the ShowRave event page, which sends buyers from your site to a fully configured event page that handles the transaction; and an embedded widget using the iframe code generated from the ShowRave organiser dashboard, which displays the event card inline on your own website page without requiring the buyer to navigate elsewhere.
Both approaches work. This guide covers when each is the right choice and how to implement them.
The direct link approach: simpler, faster, and more flexible
The most commonly used integration between an existing website and ShowRave is a direct link. A button or text link on the website takes the buyer to the ShowRave event page, where the full event information, ticket tiers, and checkout are presented. The buyer completes the purchase on ShowRave and receives their ticket confirmation by email.
The direct link approach has several practical advantages. The ShowRave event page is optimised for conversion: the ticket section is prominently placed, the checkout is fast and mobile-compatible, and the page is hosted on reliable infrastructure that does not add load time to the organiser's own website. For organisers whose existing website is not optimised for conversion or who are running the website on a slower hosting plan, the ShowRave page often converts better than a purchase flow embedded directly on the website would.
For promotion attribution, combining the direct link with a unique affiliate link (configured in the organiser dashboard) allows the website to be tracked as a specific channel in the attribution data. When a buyer follows the link from the organiser's website and purchases, the attribution data shows the website as the source. This is particularly useful for organisers who are running multiple promotion channels simultaneously and want to understand what proportion of sales are coming from their own site versus other sources.
The embeddable widget: displaying the event card on your own pages
ShowRave's embed widget generates an iframe code from the organiser dashboard at /organiser/manage-widget. Paste this code into any HTML page on your website and the ShowRave event card appears inline on that page, showing the event details and a link to complete the ticket purchase.
The embedded widget is appropriate for organisers who want to display their upcoming events directly on their own website without requiring visitors to navigate to a separate ShowRave page first. A venue homepage that displays its upcoming event cards using the widget gives visitors the event overview in context, on the venue's own branded page, while the actual ticket purchase still completes through ShowRave.
The widget works in any standard HTML environment that accepts iframes. Most website builders, including Squarespace, Wix, Webflow, WordPress, and custom HTML sites, support iframe embeds. If a platform explicitly blocks iframe embeds in its content editor, the direct link approach is the alternative.
How to link ShowRave effectively from a website
A few practical choices make the connection between website and ShowRave more effective.
Place the ticket link prominently on any page where visitors are likely to be interested in tickets: the event page, the homepage header, and any event-specific landing pages. A button labelled "Get Tickets" or "Book Now" converts better than a text link labelled "click here" because it sets a clear expectation of what happens on the other side of the click.
On mobile, ensure the ticket link is large enough to tap accurately without zooming. A link buried in small text within a paragraph body loses mobile visitors who are less precise than desktop users.
For event series or venues with multiple upcoming events, consider a "What's On" or "Events" page that lists each event with a link to its ShowRave page. This gives website visitors an overview of the full programme and a direct path to the relevant event for each one, which is more useful than a single generic "Buy Tickets" button that may not be clear about which event it applies to.
Using affiliate tracking to measure website contribution
Without attribution tracking, an organiser cannot tell whether the visitors who come to the ShowRave event page from their website are converting at a different rate from visitors who arrive from social media, email, or other channels. With a unique affiliate link for the website, each purchase that originates from the website is attributed separately, giving a clear picture of the website's contribution to total ticket sales.
Configure a unique affiliate link for the website through the ShowRave affiliate system. Set the link as the destination of the ticket button on your website rather than the standard event URL. When buyers click through from the website and complete a purchase, the attribution data in the organiser dashboard shows this as a website-sourced sale. Over multiple events, this data tells the organiser how much of their ticket revenue originates from their own website, which informs decisions about whether to invest in website SEO, conversion optimisation, or content development.
SEO benefits of the website-ShowRave combination
A website that links to a ShowRave event page passes SEO relevance signals to the event page through the link. For organisers who have established websites with existing search authority, linking to their ShowRave event pages helps those pages rank faster in relevant searches because the link from a trusted, established domain contributes to the event page's authority in search engine algorithms.
This is a small but real benefit for organisers who run multiple events per year and consistently link their website to their ShowRave event pages. The cumulative effect across multiple events contributes to ShowRave event pages from that organiser ranking more quickly and more prominently in relevant local event searches than event pages from organisers without this consistent linking pattern.
For organisers who write event-specific content on their website, such as a blog post about an upcoming event or an artist profile page for a performing musician, embedding the ticket widget or linking directly to the ShowRave event page from that content creates a relevant, contextually appropriate conversion opportunity at the moment the website visitor is most engaged with the specific event content.
Keeping your brand consistent across both surfaces
One concern that organisers with established website brands raise about using a third-party ticketing platform is brand consistency. If the event page looks like a generic ticketing platform rather than the organiser's own brand, the experience of moving from the website to the event page can feel like a loss of brand control.
ShowRave event pages are configured by the organiser. The event name, the header image, the description, the ticket tier names, and the overall content are entirely the organiser's own. The ShowRave platform provides the infrastructure, the payment processing, the scanner app, and the reporting. The event page's identity is the organiser's. A buyer who follows a link from a well-branded website to a ShowRave event page that uses the same header image, consistent tone, and specific event language will experience a coherent brand journey rather than a jarring transition to a generic platform template.
Invest the same attention in the ShowRave event page configuration that you would invest in the equivalent page on your own website. A strong, specific header image. A description written in the brand's own voice. Ticket tier names that match the event's character. These choices are under the organiser's control and they determine whether the ShowRave page feels like an extension of the brand or a generic template.
When to link versus when to embed
The practical decision between linking to the ShowRave event page and embedding the widget on your own site comes down to two factors: whether your website platform supports iframes, and whether keeping the buyer on your own domain at the point of event discovery is important enough to justify the additional setup.
For most organisers, the direct link approach is the right default. It is simpler to implement, requires no technical work on the website, and sends buyers to a page that is optimised for the specific task of selecting and purchasing a ticket. The handoff from website to ShowRave event page is a single click, and buyers who are already motivated to purchase will make that click without friction.
The embedded widget is worth implementing for venues and organisers who want to showcase their full event programme on their own website in a format that updates automatically as new events are created on ShowRave, without requiring manual updates to the website each time. A venue homepage with an events section powered by ShowRave widgets gives website visitors immediate visibility of the upcoming programme without navigating away from the venue's own site. Configure the widget from your ShowRave organiser dashboard at /organiser/manage-widget and paste the generated iframe code into your website's events page.
The combined benefit: two indexed surfaces for the same event
When an organiser's website links to a ShowRave event page, both pages can be indexed by search engines for relevant event queries. The organiser's own website may rank for branded searches (their name, their venue name) while the ShowRave event page ranks for category and location searches (jazz night London, comedy event Manchester). The two surfaces serve different search audiences and both contribute to the event's total organic discovery.
For organisers who publish event-specific content on their website, such as a blog post about an upcoming event or an artist bio page for a headline performer, the link from that content to the ShowRave event page provides both a conversion opportunity for website visitors and a link signal that contributes to the ShowRave event page's search authority. This is a small but real benefit that compounds across multiple events for organisers who consistently link their website content to their ShowRave event pages.
