European Capital of Culture, the Arts Scene and Contemporary Plovdiv
Plovdiv's designation as European Capital of Culture for 2019, shared with Matera in Italy, produced the most intensive cultural investment in the city's recent history and accelerated changes in the Kapana (The Trap) arts district that had been developing since the early 2010s. Kapana, a maze of narrow streets in the old artisans' quarter between the Old Town and the city center, has been transformed from a derelict commercial district into the most concentrated area of galleries, craft studios, bars, and independent restaurants in Bulgaria, with a character driven by local creative practitioners rather than external investment. The Plovdiv Regional Museum of History holds the Panagyurishte Gold Treasure, a 4th-century BC Thracian gold service of nine vessels that is among the most spectacular surviving examples of ancient goldsmithing in Europe and the centerpiece of the national collection of Thracian material culture. The International Fair Plovdiv, established in 1892 and one of the oldest trade fairs in the Balkans, operates from a permanent exhibition ground that hosts multiple specialist fairs throughout the year and reflects Plovdiv's historic role as the commercial capital of southern Bulgaria and a trading hub on the route between Istanbul and central Europe. The Ethnographic Museum in the Old Town, housed in the Kuyumdzhioglu House — one of the finest examples of Bulgarian National Revival architecture, built in 1847 with a facade of asymmetric bays and elaborate plasterwork — presents the material culture of 19th-century Bulgarian provincial life in a setting whose building is itself the primary exhibit. The International Fair Plovdiv, with its Spring and Autumn technical trade fairs drawing exhibitors from across Europe and the Near East, has given the city a commercial profile in industrial goods and technology that complements its heritage and cultural identity. The Plovdiv Philharmonic Orchestra performs at the Plovdiv Concert Hall, and the city's festival calendar — including the Plovdiv Opera Summer performances in the Roman Theatre, where the combination of the venue and the production creates an experience available nowhere else in Bulgaria — makes it the most active provincial cultural program in the country. The Maritsa river park on the northern bank provides cycling and walking infrastructure along the river that connects the old town with the newer residential districts.